Wired Magazine, San Francisco, CA

The new design for Wired was a catalyst of change, both culturally and through re-imagining the art of storytelling by breaking down the physical barriers inherent in the existing facility and providing multi-functional spaces for collaboration, focus, video-making and hosting community events.

A monumental aluminum ceiling system strategically organized the space. Assembled from a kit of parts, the ceiling segues diagonally from the entry across the floor plate, thrusting through column bays, folding down onto walls painting the space with a strong dimensional element unifying social and meeting spaces together.

The color and materials palette creates contrast and tension, reminiscent to the magazine itself. There is little need for overt branding save for the logo at the entry lounge; the space says Wired through and through.

Awarded: 2015 IIDA Northern California Honor Award & 2015 Best of the Year Honor, Interior Design Magazine

Design Director: Karyn Gabriel for Gensler